The promotions for
Perhaps even curiouser, there are
But what do these brands have to do with marketing a family-friendly fantasy film based on a beloved story? And is this sort of gonzo marketing even necessary for this movie?
The fact that Disney is promoting this movie so hard makes me a bit worried about how good it will be. Generally, if a movie is worthwhile, it can stand on its own merits and succeed primarily through word-of-mouth and repeat customers. If the studio finds it necessary to throw so much money and creative merchandising behind a movie that is already buzz-worthy, are we all in for a rude surprise on March 5? Better check to see if the Alice Kool-Aid is marked ‘poison’ before taking a drink.