Release Date: April 16, 2010
Website: Official The Joneses site
Starring: David Duchovny, Demi Moore, Amber Heard, Ben Hollingsworth, Gary Cole, Glenne Headly, Lauren Hutton
My Review: The Joneses answers the question of why the grass is always greener on the other side: Because it’s specifically marketed to be that way!
David Duchovny and Demi Moore star as “married” couple Steve and Kate Jones, who move into an affluent neighborhood with their two perfect teenage kids. Everything about their family is enviable; they have the right clothes, cars, gadgets, electronics, sporting equipment, etc. And they gladly share all their swell stuff with their new neighbors, making the Joneses the toast of the town and the one family that all the other families aspire to be like.
Too bad it’s all fake. Steve and Kate aren’t married, and their kids aren’t theirs. They’re all employees of a gonzo marketing corporation who finds the best way to sell expensive non-necessities to the upper middle class is to make them envy what someone else has. There are several Jones families who move from neighborhood to neighborhood—and rotate family members—all in the name of creating “I gotta have it” fever.
Would I Pay For It?: No, because then I would be no better than the crazy consumers in the movie. OK, that's a lie. I just don't think it'll be worth $12.
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